Last year may be the first time Ronn Torossian has met customers wearing his pants and T-shirt, but it will not be the last. And it will not be the last time customers send him messages directly to stop meetings, rather than pass on to his assistant. Converting a lemon into a lemon would be the best way to describe how close Torossian has come this past year.
“In some ways, business performance works better than before COVID,” said Torossian, founder and CEO of 5W Public Relations, one of the country’s largest independent PR companies. “Meetings are not so organized. I walk with clients sweating, I ride bikes with them. There is more automation. ”
5WPR CEO Ronn Torossian shares his firm’s Ideas
In its 18th year, 5W is growing at a tremendous rate, so much so that it is making what it calls a “big lease” this spring, when account holders in SVP positions are opened to all of its key consumer, corporate, and technology applications. and digital marketing. With more than 200 employees managing the Fortune 500 corporate customer list, including nine unicorns and 20 publicly traded companies, Ronn Torossian sees his agency niche where media, technology and data come together. Existing and past clients include GNC, L’Oréal, Unilever, Walgreens, Docupace, Pritikin Longevity Center, SAP NS2, Sparkling Ice, KRUPS, Zeta Global, Sinclair Broadcast Group, McDonald’s and Microsoft.
Ronn Torossian sees twice as much when it comes to growing agency profits. Last year, 5W exceeded $ 40 million in revenue. Back in 2016, Torossian predicted that his company would double in size in five years, and it happened. So in about five years that would put 5W at $ 80 million. Torossian is confident that they will get there.
The contacts already have a seat on the table
For your contacts to act as effective C-suite mentors, they need to be curious and attentive, says Torossian, author of the book “Quick Releases: A Mental Design, Creating Brands, and Bringing Results through a Changing Game for Community Relationships,” to be released this month. with the updated and updated system.
Torossian rejects the notion that contacts are left out of important conversations between senior leaders. “We’re part of a conversation, absolutely.”
During the epidemic, Torossian was spending his time traveling between places in New York and Miami, spending time with his two daughters, both under 16, and playing a lot of chess. While his Manhattan office is technically open, about 20% of employees go to the office. Torossian expects this to be the case at least during the summer.
