Building a brand for your business is something that has ended up becoming more or less essential in this modern day and age, but there are also numerous aspects that need to be taken into account once all has been said and is now out of the way. Many of these branding elements need to be incorporated into your business cards. The reason behind this is that said cards would be a representation of your overall enterprise, so you should ideally add at least one more branding element apart from your logo if you want to make the most of them.
Your logo is a must have, but the second branding element can be whatever you choose. Metal Cards Support recommends adding a slogan, and there is a very basic and utilitarian reason for that which is an increase in staying power. Staying power is a term that basically refers to how long your brand would stick within someone’s consciousness or brain until they finally end up forgetting about you unless you keep sending them reminders through the form of advertising and the like.
Slogans help to flesh out your brand identity and help make it seem realer than might have been the case otherwise. It adds more depth to your character and allows customers to start associating certain characteristics with you. A good slogan needs to be catchy as well as highly memorable, but it should also be accurate and in line with other branding tips that you might be using. Try to come up with at least five to ten and pick whichever one of them ends up being the best for you given all the requirements.
